Project 2002 – 2016 Ingrid Lawrence: Head of Marketing Communication und PR for Toyota
Client: Toyota Frey Austria GmbH
Responsibilities: Marketing Communication, PR, websites, Corporate Publishing
Work: positioning Toyota as the Hybrid leader in Austria, several product launches
Channel: 360° – ATL & BTL, PR, online, social media, event marketing, retailer marketing
Conception: Ingrid Lawrence, Fabian Steiner
Creation: Markus Bogacs